Skip to content
🏠 We bring British charm to your Canary Island home with our home textiles, directly shipped from the UK. Book an appointment to visit our shop in Puerto del Carmen 🛍️
🏠 We bring British charm to your Canary Island home with our home textiles, directly shipped from the UK. Book an appointment to visit our shop in Puerto del Carmen 🛍️

Pillow Buying Guide

Pillow buying guide

Your pillow is just as important as your mattress for a restful night; not only does it provide comfort as you sleep, the right pillow can limit dust allergies and give your back and neck increased support, alleviating many forms of pain and discomfort throughout the body.
Pillows come in all shapes and sizes; from natural to synthetic and square to bolster; it's important to find the right style for you. This pillow buying guide will take you through our wide range of pillows to help you choose the best shape and filling to support you and your family as you sleep.

Do you need a new pillow?

Pillows have a much shorter life span than duvets or mattresses. Not only do our heads mis-shape and flatten the filling over time; external moisture, allergens and dirt from the body and face will build-up over time creating an increasingly unhygienic environment.
You should be looking to replace your pillow every 2 to 4 years on average – here are some signs to look out for to know if it's time for you.

Sneezing, runny or blocked nose

Even without specific allergies; dust mites can affect us all and as they build up in our pillows, they pose a greater risk to our health. Brand new pillows are dust mite free, and anti-allergen fillings will help prevent bacteria and dust mite build-up.


Our bodies lose around a pint of sweat each night as we sleep, which can lead to an accumulation of bacteria growing in and around your pillow's filling. Look for stains or yellowing of the cover that standard hot washes do not remove.

Neck and back ache

Waking up with pain in your neck and shoulders could be a sign that your pillow has lost its support, or you are using the wrong pillow for your preferred sleeping position.

How do you sleep?

The best pillow for you will depend on your favourite sleeping position; choose between firm, soft or combination filling to help align your spine as you get lie down and comfortable.
Firm pillow: ideal for those that sleep on their side, our firm pillows with synthetic fillings provide the right height and support for the neck and head, keeping the back correctly aligned.
Medium pillow: gentle support as you sleep on your back, our medium pillows consist of a feather and down mix or medium polyester; supporting the head and keeping the natural curve in the spine.
Soft pillow: additional comfort for sleeping on your front, our soft pillows will be filled with goose or duck down or a low-fill feather and down mix; gentle support for the body, keeping the spine in its natural position.

Caring for your pillow

It's important you take care of your pillow to make the most of its support and increase its overall life span. Pillow protectors are vital to lower the risk of external sweat and bacteria reaching the filling, they can also help the pillow retain its shape.
Most pillows are able to be machine washed; however, natural and synthetic pillows can come with different care instructions so always check the label. Feather and down pillows should be dried using a tumble dryer or air cycle, as any damp areas will lead to mould. Synthetic pillows don't always react well to hot air in the dryer so try adding dry, thick towels with them to absorb extra moisture in the machine.
Clean pillow cases are not just for decoration, they'll help protect your pillow from natural oils and hold their original form; changing the bed sheets once or twice a week will help maintain the right level of hygiene and loft. An extra tip for longevity - keep fluffing up your pillows after each night's sleep – this will help redistribute the filling and prevent the build-up of dust and allergens.